CUBE
Redesign the sports and casino back office platform to seamlessly deliver the essential functionalities tailored to meet our customers' unique business needs.
Background
Help users build a better customer experience by improving the back office. The current back-office platform could be more efficient, causing unnecessary delays and errors. The system lacks features that would increase productivity and reduce errors. The current system does not meet the needs of users.
Role/ Scope
Product Designer, Researcher
Stakeholder interviews / User interviews / Competitive Analysis / Ideation / Wireflows
The problem
Help users build a better customer experience by improving the back office. The current back-office platform could be more efficient, causing unnecessary delays and errors. The system lacks features that would increase productivity and reduce errors. The current system does not meet the needs of users.
My process
This project was equal parts research and implementation of UX artifacts. My process in a few steps:
- I started a heuristic analysis of the current back-office system to identify areas for improvement.
- Stakeholder interviews to define business goals
- Competitor analysis to learn about similar systems as well as the most commonly used product models in the same business sector
- User interviews
Synthesize the main problems and pain points
Analysis of the research data - Affinity mapping
1. Usability issues
- lack of contrast
- missing system feedback
- Brainstorming new ideas to solve the main problems defined
- Prioritization - Feature (Effort/Impact) matrix
- Project goals definition
- Design or recreation of wire flows for new and existing features and UI components
- Usability testing to gather feedback on the new design and make necessary adjustments.
The Outcome
Update and build new components to achieve simplification, consistency, and better functionality
Redesign of the main user flows
Adding statistics (in progress)
